HafrikPlay x Gwariloaded: Partnership to Take Arewa Music & Afrokalugu Global

hafrikPlayNG hafrikPlayNG · 8 days ago · 64 views
HafrikPlay partners with Gwariloaded to amplify Arewa music and export Afrokalugu globally, creating visibility, infrastructure, and fairer opportunities for Northern Nigerian artists.
HafrikPlay x Gwariloaded: Partnership to Take Arewa Music & Afrokalugu Global

HafrikPlay x Gwariloaded: A Strategic Alliance to Amplify Arewa Music and Export Afrokalugu to the World


Two influential platforms unite to elevate Northern Nigeria’s sound and give Arewa creatives the global stage they’ve long deserved.


In a bold and culture-forward move, HafrikPlay, Africa’s leading music streaming platform championing indigenous sounds, announces a groundbreaking partnership with Gwariloaded.com.ng, the North’s most trusted digital source for music and entertainment. This alliance marks a pivotal step toward global recognition of Arewa music and its dynamic fusion genre, Afrokalugu.


From street cyphers in Kano to digital cyphers in Kaduna, Northern Nigeria’s creative engine has long been undercelebrated despite housing some of Africa’s most prolific talents. Together, HafrikPlay and Gwariloaded are changing the narrative.


“The future of African music is incomplete without Arewa,” says Abolaji Alaka, COO of HafrikPlay.


 “Afrokalugu is the sound of legacy evolving where ancient percussion meets modern ambition. This partnership gives Northern creators not just visibility, but viability.”


 


 Why Afrokalugu Matters Now


Afrokalugu, a rhythmic evolution of Hausa, Kanuri, and Fulani sounds, represents the new cultural wave of Northern Nigeria, a genre rich in storytelling, harmony, and grit. It reflects both the heritage and hustle of a region brimming with talent yet often excluded from mainstream music pipelines.


With over 94 million people across the North East and North West zones, and a creative base estimated at 1.3 million youth and professionals, the Arewa region is not a niche—it’s a cultural superpower waiting to be exported.


This partnership aims to do just that responsibly and impactfully.


 


 A Blueprint for Discovery, Inclusion, and Monetization


Through this partnership, HafrikPlay and Gwariloaded will:


Launch an Arewa x Afrokalugu Channel on HafrikPlay featuring curated playlists, artist spotlights, and editorial series


 


Introduce Monthly “Northern Radar” Breakout Features to highlight fast-rising talents across Arewa states


 


Host Pan-Arewa Creator Bootcamps with industry training, mentorship, and marketing support


 


Distribute Artist Royalties Directly, giving creators fairer control over their music and earnings





“Gwariloaded was built as a bridge between the streets, the culture, and the future,” says Musa Shuaibu, COO of Gwariloaded.com.ng.


 “This partnership with HafrikPlay creates real infrastructure for Northern artists—not just to be heard, but to be valued.”


 


Why This Matters to the Creative Economy


HafrikPlay currently boasts over 50,000 active users, a strong editorial engine, and integration with regional discovery partners like RADARCharts and LyricsBaze.


 


Gwariloaded.com.ng reaches over 1 million monthly users across Arewa, influencing both youth culture and entertainment trends.


 


Combined, their reach and relevance position this partnership as a catalyst for socio-creative inclusion. The collaboration addresses three urgent industry gaps:


Cultural Equity – Bringing Arewa stories and sounds to national and international audiences


 Creative Infrastructure – Building consistent systems for artist discovery, branding, and monetization


 Regional Empowerment – Unlocking the economic potential of Northern Nigeria’s youth through creative technology


 


The Future Is Northern, and It’s Now


In a continent bursting with sonic exports, Afrokalugu might just be the next big wave. With strategic collaboration and cultural fidelity, HafrikPlay and Gwariloaded are paving the way—not just for a genre, but for a generation.


 


PRESS CONTACTS


HafrikPlay


 ? info@hafrikplay.com | ? www.hafrikplay.com


 


Gwariloaded.com.ng


 ? Gwariloaded@gmail.com | ? www.gwariloaded.com.ng


 

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