When a true creative evolves, the world has no choice but to listen. For Lucian Oguguo — the DJ, producer, and artist formerly known as XBØX — his rebrand isn’t just a name change, it’s the unfolding of a new era of sound, authenticity, and global ambition.

 

For years, Lucian has been quietly shaping the scene. From underground house parties to curated showcases, his sonic footprint has always been boundary-breaking. Known for sets that fuse AfroHouse, Amapiano, Afrobeats, RnB and Hip-Hop into a spiritual journey, Lucian’s music is less about genres and more about experiences. His goal has always been simple yet powerful: to move people into euphoria through rhythm and sound.

 

Now, under his real name, Lucian is stepping forward with purpose.

 

“XBØX was a season,” he reflects. “It carried me, but it wasn’t mine to own. Lucian Oguguo is who I really am — my truth, my identity, my story. This rebrand is about more than music. It’s about freedom, authenticity, and building a legacy that the world can connect with.”

 

The move also addresses a crucial strategic step for the future. With Microsoft holding the Xbox trademark, Lucian found himself limited in areas like sync licensing, film scoring, fashion partnerships, and international collaborations. By embracing his birth name, he has cleared the path for global opportunities without restrictions — unlocking potential for placements, deals, and partnerships that align with his artistry.

 

And the timing couldn’t be better. Lucian’s creative momentum is already on the rise. His collaborative single Body License with Cozzicole is buzzing in playlists and underground circles. He is preparing to release new singles with Aje Billz that promise to bridge Afrobeats energy with his electronic sound. Beyond singles, his upcoming EP “Tales on Sound” and his debut album “Existing Since July 96” are shaping up to be defining statements — projects that not only showcase his evolution but also position him as a cultural force representing Nigeria on the global stage.

 

Earlier this year, he gave fans a first glimpse of his transformation with his Ultra Vibes Party performance in Owerri. That night was more than a comeback — it was a declaration. With a carefully curated set, high energy, and an intimate crowd, Lucian showed he wasn’t just returning, he was rebirthing. The performance set the tone for everything to come: a new identity, a bigger vision, and a sound ready for the world.

 

But perhaps what makes Lucian’s rebrand most significant is its cultural impact. By choosing to stand boldly in his real name, he reminds a new generation of African creatives that authenticity is power. In a time when branding often masks identity, Lucian’s choice says the opposite: your name, your story, your culture — that’s what takes you global.

 

This moment is more than a transition. It is the beginning of a new chapter — one where Lucian Oguguo isn’t just chasing stages, but building bridges, amplifying African sound, and redefining what it means to be a global artist rooted in Nigeria.

 

Lucian Oguguo is not just a name. It is a movement of sound, spirit, and vision. And the journey has only just begun.